On the occasion of the COP 21, the Eiffel Tower goes to green!
Since yesterday, November 29th , and until December 3, 2015, the Eiffel Tower has turned green into a virtual forest, thanks to the project “1 Heart Tree 1”, which combines the presentation of a digital work of art with a reforestation initiative. The heart of the project is to use technology to reconnect with nature: it is the beating heart of every viewer which gives birth to another life, the tree, through technologies.
By downloading the application, every citizen, anywhere on earth, is able to create a virtual tree, associated with his name or a positive message, which will grow on the Eiffel Tower following the beat of his heart. For each virtual tree, a real tree will be planted in one of seven reforestation programs that the project has developed, on five continents, providing a social and environmental impact in the long term.