Ambassador of France launches the “Bienvenue en France / Choose France” campaign [fr]

On 2nd November, 2019, H.E. Ludovic Pouille, Ambassador of France to the UAE launched the UAE side of a worldwide French campaign: “Choose France” dedicated to international high school and bachelor students

The Ambassador of France to the United Arab Emirates, HE Ludovic Pouille, launched on 2nd November, 2019 the “Bienvenue en France / Choose France campaign, local declination of a worldwide campaign, promoting French Higher Education system.


France : an attractive country for international students

France is today the 4th most attractive country for international students and the 1st non-English speaking country. Its 350 000 International students represent 15% of the student body.

The aim of the French authorities, with the “Bienvenue en France / Choose France” strategy, is to double this figure within the five coming years thanks to a massive strategy based on 5 pillars:

1. Smooth access to France: simplified e-procedures for student visa and resident permit;

2. “Bienvenue en France” Label delivered by Campus France to quickly identify the institutions meeting high-quality standard in welcoming international students;

3. Very low tuition fees in French universities: the cost-competitiveness of French Higher Education has no equivalent (tuition fees for one year in a French public university if you are international student is only 9300 AED at a Bachelor level)

4. Triple the scholarships offered to the best selected international students (reminder: in the UAE, the French Ministry of Foreign Affairs and TOTAL jointly support Emirati citizens willing to study in top-ranking French institutions)

5. Double the number of fully English-taught programs, both in Bachelor and Master degrees. At the moment,1.680 English-taught programs already exist in France); and wide French-language intensive programs, during summer sessions or throughout the year.

On that occasion, the Ambassador of France declared : “I am very happy to present the “Choose France” strategy in the Lycée Louis Massignon, one of the 7 French schools of excellence located in the UAE. Education is a key part of the partnership between France and the UAE and francophonie is growing with the UAE becoming member of the Organisation internationale de la Francophonie last October. That is why the strategy “Welcome to France”, aiming to double the number of foreign students studying has an important role to play locally. Whereas you want to work in the aeronautics or in a fancy bakery,In architecture or in agro-tech, studying in France will help you make your dream come true!”

An event organized on a student fair in the Lycée Louis Massignon

The campaign was launched on the occasion of an orientation student fair organized in the Lycée Louis Massignon in Abu Dhabi, flagship of the French schools in the United Arab Emirates. 18 French institutions from France but also from Bahrein and from the UAE were gathered to present their programs and prove that France has a very large offer in higher education, from Osteopathy (alternative medicine) to aeronautics, from Digital engineering to Political sciences and Diplomacy, from Philosophy to Business, from Supply chain to Law…

The 400 future graduates attended a series of roundtables, in order toget the tools to study in France next year. The “Bienvenue en France/Choose France” campaign showcases 12 portraits of international Alumni. Each of the attendees of the event could easily identify herself/himself with one of these successful alumni. “Why not me in 5 years? », wondered a young woman, thinking of working in Port Activities in the UAE, after a Master degree in EM Normandy, the second oldest business schools in France, based in Le Havre.


"Bienvenue en France" : a worldwide campaign

The campaign is also launched online on Campus France official website and on youtube, and at the local level on the official website of Campus France UAE.

A representative of Campus France recently settled in Dubai in Alliance française’s premises, to follow the campaign and welcome those thinking on joining the French Higher Education system.

publié le 24/01/2022

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